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Brand strategy that sets you apart

Stand out for the right reasons, with clear positioning, messages that land and an identity that fits.

Request a discovery call What’s included

Free 30-minute video call · No obligation

Sound familiar?

When brand strategy helps.

  • Customers struggle to see the difference between you and your competitors.
  • You end up competing on price because your value isn’t clear.
  • Your website, social media and pitch all say slightly different things.
  • You’re launching, rebranding or moving upmarket and want to get it right first time.

Sample concept · not client work

See a sample: the Slab identity.

Slab’s own brand: a name with meaning, clear principles and a consistent visual system.

Slab Consultancy business cards in burgundy and ivory with a gold block in the logo
Stationery
Cover slide of the Slab pitch deck template reading Grounded to go further
Pitch and proposal template
Slide explaining the SLAB principles: Strategy, Longevity, Agility and Building
Brand principles

What’s included

What the work can include.

Your proposal confirms the exact scope, so you only pay for what you need.

  • Positioning

    Who you’re for, what you stand for and why you’re the better choice.

  • Value proposition and messaging

    Your core message, the proof behind it and how to say it.

  • Tone of voice

    How you sound, with examples your team can follow.

  • Brand identity brief

    Direction for logo, colour and type, ready to hand to a designer.

  • Brand guidelines

    A short, practical guide that keeps everything consistent.

What it isn’t

Strategy comes first. Logo design, photography and website builds aren’t part of a standard brand strategy project. If you need them, we’ll discuss the options in your proposal.

How it works

From first call to handover.

The call and the proposal are free. The paid work starts only when you’ve agreed the proposal.

  1. 1

    Discovery call Free

    Free 30-minute video call about your goals and where things stand.

  2. 2

    Proposal Free

    Scope, deliverables, timings and price, in writing.

  3. 3

    Research Paid

    We look at your market, competitors and how customers see you today.

  4. 4

    Working session Paid

    We agree your positioning and messaging in a working session.

  5. 5

    Handover Paid

    Your strategy, plan and next steps, ready to act on.

Not sure where to start? Many businesses begin with an AI-powered business diagnosis.

Is it right for you?

A good fit, and when it isn’t.

A good fit if

  • You’re launching, repositioning or raising your prices.
  • You want your brand to work harder across your website, sales and marketing.

Probably not the right fit if

  • You only need a new logo, quickly.
  • You’re not ready to change how you present the business.

Questions

Brand strategy: common questions.

Is brand strategy the same as a logo?

No. A logo is one part of your identity. Brand strategy decides what you stand for and how you talk about it, so your logo and everything else have something clear to express.

We already have a logo. Do we still need this?

Often, yes. If your logo is fine but your message isn’t landing, positioning and messaging are where the value is.

Is the discovery call really free?

Yes. It’s a free 30-minute video call with no obligation.

Who do you work with?

Start-ups, small businesses and established firms, wherever they are. Everything works over video call.

Request a discovery call

Free 30-minute video call. Tell us a little about your business and we’ll email you to arrange a time.

What do you need help with?
Your business is (optional)

Faster by voice: tap the microphone on your keyboard and talk.

We use your details only to arrange and prepare for your call. Privacy notice

What happens next

  1. We email you to arrange a time. The call is a free 30-minute video call.
  2. We prepare. Mustafa reads your answers, so the call is about your business from the first minute.
  3. You get an honest view. If a diagnosis makes sense, we confirm its scope, fee and guarantee in writing. There’s no obligation.

Prefer to talk now?

+44 7723 928901 Hello@slabconsultancy.com
Request a discovery call